In the dynamic world of fashion, staying on top of trends is essential. This holds especially true for activewear, a sector that combines style, comfort, and functionality. The year 2024 promises a plethora of exciting trends in the activewear domain, from bold neon hues to innovative, eco-friendly fabrics. This blog post will walk you through the process of creating customised activewear, incorporating these trends, and designing apparel that are not only stylish and comfortable but also unique to your brand.
Researching Trends
Before starting the design process, it’s crucial to understand what’s hot in the activewear market. 2024 will see a rise in neon shades, with fluorescent pinks, electric blues, and vibrant yellows dominating the scene. Moreover, there’s an increasing focus on sustainability, with many brands opting for recycled polyester, organic cotton, and regenerated fabrics.
Choosing Design Elements
Once you’re up to date with the latest trends, it’s time to select your design elements. These include fonts, logos, colours, patterns, and prints. You can go bold with neon shades or opt for a more subdued, retro vibe depending on your brand’s personality. Remember, your designs should reflect your brand’s ethos and appeal to your target audience.
Choosing the Right Materials and Designs
The longevity and durability of workout gear are crucial factors. Therefore, choose materials that are not only trendy but also functional. For example, recycled polyester is not just eco-friendly; it’s also durable, wrinkle-resistant, and quick-drying. Similarly, when designing your pieces, consider the wear and tear they’ll undergo. Opt for sturdy stitching and high-quality prints that won’t fade over time.
Top 10 Tips to Help Build an Activewear Brand:
- Understand Your Audience: Before you start designing, understand who will be wearing your gym wear. What are their needs and preferences in terms of style, comfort, and functionality?
- Create a Unique Brand Identity: Your brand identity should reflect in your gym wear. This includes your logo, colour scheme, and overall aesthetic.
- Quality Matters: Choose high-quality materials that are durable, comfortable, and suitable for workouts. Remember, your products represent your brand.
- Choose products with Functionality in Mind: Gym wear should be practical. Consider elements like breathability, flexibility, and sweat-wicking properties.
- Find Reliable Suppliers: Partner with manufacturers who can deliver consistent quality, offer a variety of decoration types and meet your production needs.
- Develop a Pricing Strategy: Determine your pricing based on costs, market trends, and what your target audience is willing to pay.
- Create Stunning Product Photos: Invest in professional product photography. Clear, attractive pictures can significantly influence a customer’s purchase decision.
- Build an Engaging Website: Your website is your online storefront. Make it user-friendly, mobile-optimised, and include clear product descriptions and policies.
- Leverage social media: Use platforms like Instagram, Facebook, Pinterest and TikTok to showcase your products, share behind-the-scenes content, and engage with your audience.
- Provide Excellent Customer Service: Build a loyal customer base by responding promptly to inquiries, handling returns/exchanges professionally, and going the extra mile to meet customer needs.
Beyond the Gym!
In recent years, gym wear has evolved from being purely functional workout gear to a fashion statement that extends well beyond the confines of the gym. This transformation has given birth to two significant trends – Athleisure and Streetwear, blurring the lines between sportswear, casual wear, and high fashion.
Athleisure is a style trend that combines athletic wear with leisure clothing. It’s not just about what you wear during your workout, but also what you wear before and after, on your journey to and from the gym. The key to athleisure is versatility and comfort, creating a look that is equally suitable for a fitness class, a quick coffee run, or even a casual day at work. Think of items like joggers, sweatshirts, or yoga pants paired with trainers and accessories.
Streetwear, on the other hand, takes gym wear to an entirely new level by incorporating it into everyday fashion. It’s all about expressing individuality and personal style while maintaining a comfortable and relaxed vibe. Streetwear-inspired gym clothes could range from graphic T-Shirts and oversized hoodies to high-top trainers and snapback caps. The idea is to create a seamless transition from gym wear to everyday wear without compromising on style or comfort.
An activewear brand today needs to cater to these trends to stay relevant and appealing to consumers. It’s no longer just about providing high-performance workout gear; it’s about offering versatile pieces that customers can incorporate into their everyday wardrobe. This approach not only widens the market for the brand but also enhances its visibility as customers don the brand’s attire in various social and casual settings, not just the gym.
As you design your own activewear line, remember that you are not just creating clothes for workouts but a lifestyle. Consider how each piece will fit into your customers’ daily lives, how they will pair it with other items in their wardrobe, and how it will make them feel. After all, the ultimate goal is to create a brand that resonates with your customers and becomes a part of their identity.
Where to Customise Your Activewear
GoCustom Clothing offers a wide range of high-quality, comfortable, and stylish options for all your gym and active needs! From trendy running shorts to breathable sports bras and everything in between.
As we offer such a large range of activewear, we have sizes for all body types. We believe that fitness is for everyone and our inclusive size range reflects just that. We have something that will make you feel confident and unstoppable. So goodbye to limited options, we welcome diversity with open arms!
TriDri is a brand we encourage you to try! Their fabrics are carefully selected to cater to your specific workout needs. Want something lightweight and breathable for your intense cardio days? We’ve got you covered! Prefer squat-proof leggings for your weightlifting sessions? No worries! Their durable and high-performance material has got your back.
At GoCustom Clothing, our aim is to support and motivate you, through our high-quality products, towards a healthier and happier lifestyle. So, what are you waiting for? Upgrade your activewear game with us today!